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Global MBA In Marketing
A global MBA in marketing is a specialized degree that gives students the abilities and know-how required to succeed in global marketing positions. In this curriculum, specialist marketing modules like digital marketing, consumer behavior, brand management, and marketing analytics are combined with foundational business courses including financial management, strategic management, and international business.Â
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The program is developed to provide graduates a thorough grasp of consumer behavior and global marketing techniques, enabling them to successfully negotiate the intricacies of the global market and hold marketing roles in international firms and global organizations.
Global MBA in Marketing: Overview
The foundational business courses cover topics like financial management, operations management, international business, organizational behavior, and strategic management. These basic courses are essential for building a strong business acumen, which helps students comprehend and efficiently handle many business issues.
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The marketing specialty explores the field’s intricacies in greater detail. In-depth information and skills are intended to be imparted through courses including marketing management, digital marketing, consumer behavior, brand management, and marketing analytics. Basic marketing concepts and tactics are covered by marketing management.
Key Highlights of Global MBA in Marketing
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PARAMETERS
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DETAILS
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LEVEL OF COURSE
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MBA
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COURSE DURATION
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2 Years
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ADMISSION PROCESS
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Direct/ Merit-based/ Entrance exam-based
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ENTRANCE EXAM
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CAT, XAT, MAT, SNAP, GMAT
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COURSE PEDAGOGY
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Online classes and Learning Management System (LMS)
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FEE RANGE
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5 - 20 Lakhs
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TOP UNIVERSITY
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Indian Institute of Management, Ahmedabad (IIMA)
Indian Institute of Management, Bangalore (IIMB) Indian Institute of Management, Calcutta (IIMC) |
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JOB PROFILE
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Marketing Manager
Brand Manager Digital marketing manager Product Manager Market Research Analysts |
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AVERAGE SALARY
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12-15 LPA
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Why Choose a Global MBA in Marketing?
- Unique Educational Nature : Students from a variety of professional backgrounds and geographic areas are frequently drawn to Global MBA programs. Due to its diversity, education is enhanced as pupils are exposed to a wider range of viewpoints and concepts. Students' critical thinking and problem-solving abilities may be strengthened via collaboration with peers from many backgrounds and sectors, equipping them for the worldwide corporate world.
- Value for Money : Global MBA programs are frequently less expensive than conventional on-campus ones. Students may cut costs on things like accommodation, transportation, and university fees. Furthermore, several online schools provide grants or tuition breaks exclusively for online learners, increasing the affordability and accessibility of postsecondary education.
- Employment Expansion : Getting an MBA may greatly improve one's earning potential and job prospects, whether it is completed on campus or virtually. The curriculum and degree offered by Global MBA programs are frequently identical to those of their on-campus equivalents, giving students the information and abilities they need to be successful in leadership positions in a variety of sectors.
Who is Eligible to Choose Global MBA in Marketing?
- Academic History : To be eligible for most Global MBA programs, candidates must have completed a bachelor's degree from an approved university. It can be necessary for the degree to be in a relevant discipline like management, economics, or business.
- Employment Background : Relevant job experience is preferred by many Global MBA programs, while it's not necessarily required. This prerequisite varies but often takes into account two to five years of work experience.
- Bachelor's degree : Candidates must be graduates of an accredited college or other university with a bachelor's degree. Although certain schools may favor applicants with a background in business, commerce, economics, or similar disciplines, the degree may be in any discipline.
Duration of Global MBA in Marketing
- One-Year MBA Programs : Several Global MBA programs in India are structured to be finished in a year, providing a streamlined curriculum that covers key business subjects in a shorter amount of time. These courses are frequently demanding and need students to dedicate their entire time to them.
- Two-Year MBA Programs : In India, two years is the most typical length for Global MBA programs. These courses run in accordance with the regular academic calendar, which usually consists of many trimesters or semesters. They offer a thorough and in-depth examination of several business specialties, enabling students to concentrate or take optional courses to further explore areas of interest.
- Flexible Duration Programs : Students can finish several Global MBA programs in India at their own speed within a set amount of time by choosing a program that offers a flexible duration. These programs may include minimum and maximum completion times, allowing students to modify their study plans to accommodate their obligations to their personal and professional lives.
Universities that Provide Global MBA Program in Marketing
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Indian Institute of Management, Ahmedabad (IIMA)
The two-year Post Graduate Program in Management (PGP) at IIMA includes marketing optional courses. The program is renowned for its demanding academic schedule and heavy emphasis on international business operations. -
Indian Institute of Management, Bangalore (IIMB)
A marketing concentration is offered in the two-year Post Graduate Program in Management (PGP) offered by IIMB. Case studies, international exposure through exchange programs, and experiential learning are highlighted in the curriculum. -
Indian Institute of Management, Calcutta (IIMC)
A two-year Post Graduate Diploma in Management (PGDM) with a marketing concentration is provided by IIMC. Through cooperation with foreign institutions and international exchange programs, the program offers a worldwide perspective.
Topics Covered in Global MBA in Marketing
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Semester 1
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Semester 2
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Management Concepts
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Cost and Management Accounting
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Business Environment
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Consumer Behaviour
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Quantitative Techniques in Management
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Production and Operations Management
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Managerial Economics
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Advertising Management
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Statistical Analysis and Operations Research
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Human Resource Management
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Managerial Communication
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Accounting and Managerial Decisions
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Financial Management
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Marketing Management
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Semester 3
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Semester 4
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Strategic Management
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Management Information System
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Entrepreneurship Development
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Product and Brand Management
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International Business
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Sales and Distribution Management
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Industrial Marketing
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Integrated Marketing Communication
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Retail Management
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Logistics and Supply Chain Management
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E-Commerce
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Total Quality Management
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Service Marketing and CRM
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Management Control Systems
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Skills Needed for Global MBA in Marketing
- Objective Thinking : To succeed in marketing jobs, one must be able to create extensive marketing strategies that are in line with corporate goals and foresee market trends in order to stay one step ahead of the competition.
- Digital Marketing Knowledge : To create effective online campaigns and reach target audiences, one must have a thorough grasp of numerous digital channels, including social media, search engine optimization (SEO), and content marketing.
- Creative Problem-Solving : To create compelling marketing campaigns that draw in customers and set businesses apart in crowded markets, creative problem-solving and original thought are essential.
Recommended Books for Global MBA in Marketing
- "Marketing Management" Philip Kotler and Kevin Lane Keller
- "Influence: The Psychology of Persuasion" Robert B. Cialdini
- "Building a StoryBrand: Clarify Your Message So Customers Will Listen" Donald Miller
- "Contagious: How to Build Word of Mouth in the Digital Age"Jonah Berger
- "Hooked: How to Build Habit-Forming Products" Nir Eyal
- "The Long Tail: Why the Future of Business is Selling Less of More" Chris Anderson
Application Procedure For The Global MBA In Marketing
- Verify Your Eligibility : Check if you satisfy the prerequisites for each program by going over the admissions standards. Having a bachelor's degree from an accredited university, meeting certain academic requirements, having professional experience, and, if relevant, having fluency in the English language are some examples of this.
- Assemble the Essential Documents : Collect the materials you'll need for your application, which may include your academic records, reference letters, a personal statement or statement of purpose, a résumé or curriculum vitae (CV), and any additional materials the school requires.
- Complete Common Examinations : Certain programs may mandate that applicants pass admission examinations or standardized tests like the CAT, MAT, or XAT. Get ready for the tests and plan your test day appropriately.
Educational Expenses for an Global MBA in Marketing
- Schooling : The cost of Global MBA programs in India can vary significantly based on several criteria, including the program's duration, structure, and reputation of the school. In India, the typical cost of tuition for Global MBA programs can vary from several hundred thousand rupees to several lakhs.
- Extra Charges : There can be additional charges for technology, course materials, registration, and exams. Make sure you factor in these extra costs in addition to tuition.
- Scholarships & Monetary Aid : For qualified students, several universities provide student loans, grants, and scholarships as forms of financial assistance. Look into and apply for any financial aid that may be available to assist in paying for tuition.
Is Enrolling in this Global MBA Program Worthwhile?
- Professional Growth : An MBA can offer you the skills and certifications you need to accomplish your career goals, such as getting into a leadership position in marketing or moving up in your existing sector.
- Improvement of Competences : You may acquire a wide range of abilities with an Global MBA in marketing, including communication, analytical, and strategic talents that are highly sought after in the marketing sector.
- Collaboration Prospects : A lot of Global MBA programs include chances to network with classmates, alumni, and business leaders. These contacts can help grow your professional network.
Job Opportunities in the Global MBA in Marketing
- Marketing Manager
- Brand Manager
- Digital marketing manager
- Product Manager
- Market research analysts
Leading Employers for Global MBA in Marketing
- Unilever
- Amazon
- The Coca-Cola firm
Top Universities
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