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Online Executive MBA In Digital Marketing

Experienced professionals seeking enhanced knowledge and abilities in exploiting digital platforms to drive marketing strategies and organizational success can enroll in an online Executive MBA program in digital marketing. 

 

This specialized curriculum combines extensive courses centered on digital marketing fundamentals with fundamental MBA areas including strategy, leadership, and finance. In addition to learning how to manage new trends in social media and technology, participants also gain knowledge of data-driven marketing strategies, digital channel optimization for optimum return on investment, and consumer behavior analysis. 

Online Executive MBa in Digital Marketing

Online Executive MBA in Digital Marketing: Overview

Executives get knowledge about modern customer behavior in the digital era, discover how to use data for focused marketing efforts, and hone their abilities to innovate and spearhead digital change inside their companies. By utilizing interactive teaching strategies such as case studies, group projects, and real-world applications, participants gain the leadership skills and strategic knowledge required to make the most of digital platforms, maximize marketing budgets, and keep up with the quick changes in technology that occur in international markets.

Key Highlights of Online Executive MBA in Digital Marketing

PARAMETERS
DETAILS
LEVEL OF COURSE
MBA
COURSE DURATION
2 Years
ADMISSION PROCESS
Direct/ Merit-based/ Entrance exam-based
ENTRANCE EXAM
CAT, XAT, MAT, SNAP, GMAT
COURSE PEDAGOGY
Online classes and Learning Management System (LMS)
FEE RANGE
5 - 20 Lakhs
TOP UNIVERSITY
Amity University
MICA -The School of Ideas
Ahmedabad, Indian Institute of Management (IIM) Rohtak
JOB PROFILE
Marketing Manager
Brand Manager
Digital marketing manager
Product Manager
Market Research Analysts
AVERAGE SALARY
10 - 12 LPA

Why Choose an Online Executive MBA in Digital Marketing?

Who is Eligible to Choose Online Executive MBA in Digital Marketing?

Duration of the Online Executive MBA in Digital Marketing

Universities that Provide Online Executive MBA in Digital Marketing

Topics Covered in Online Executive MBA in Digital Marketing

Semester 1
Semester 2
Foundations of Management and Organization Behavior
Financial Management
Accounting for Managers
Product and Brand Management
Managerial Economics
Consumer Buying Behavior
Quantitative Techniques for Managers
Fundamentals of Digital Marketing
Marketing Management
Human Resource Management
E-Commerce
Website planning and structure
Lab for Microsoft Office
Business Research Methods -Workshop
Semester 3
Semester 4
Search Engine Marketing & Search Engine Optimization (SEO)
Services Management
Content Marketing
Personal selling and Sales Management
Digital Entrepreneurship
Project Management for Digital Marketing Firms
Lead Generation and Marketing Automation
Affiliate Marketing and Google AdSense
Email marketing, Mobile Marketing and Video Marketing
Analytics- Web and Google
SPSS Lab
Creative, Design Thinking and Skill Development

Skills Needed for an Online Executive MBA in Digital Marketing

Recommended Books for Online Executive MBA in Digital Marketing

Application Procedure For Online Executive MBA In Digital Marketing

Educational Expenses for an Online Executive MBA In Digital Marketing

Is Enrolling in this Online Executive MBA Program Worthwhile?

Job Opportunities for Online Executive MBA In Digital Marketing

Leading Employers for Online Executive MBA in Digital Marketing