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Online MBA In International Marketing
Professionals looking to succeed in the global business can enroll in an online MBA program in international marketing. This adaptable online curriculum blends comprehensive marketing techniques suited for global settings with fundamental business administration concepts. Through courses on consumer behavior, digital marketing, brand management, and global market analysis, students build the analytical and strategic abilities necessary for success in international business. This MBA is perfect for people looking for advanced careers in marketing agencies, international organizations, and entrepreneurial endeavors. Graduates are prepared to lead marketing teams, carry out worldwide campaigns, and negotiate varied cultural environments.
Online MBA in International Marketing: Overview
In order to prepare graduates to lead marketing teams and carry out successful international campaigns, the curriculum places a strong emphasis on analytical abilities, cross-cultural competency, and strategic thinking. This MBA is perfect for workers looking for advanced jobs in global organizations, marketing agencies, and entrepreneurial initiatives since it offers a complete education that can be pursued from anywhere in the globe, along with career assistance, networking opportunities, and a varied cohort.
Key Highlights of Online MBA in International Marketing
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PARAMETERS
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DETAILS
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LEVEL OF COURSE
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Post Graduation
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COURSE DURATION
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2 years
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ELIGIBILITY CRITERIA
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Graduation or Diploma. In some cases work experience is needed and in some cases work experience is not needed.
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ADMISSION PROCESS
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Direct/ Merit-based/ Entrance exam-based
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ENTRANCE EXAM
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CAT, XAT, MAT, SNAP, GMAT
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COURSE PEDAGOGY
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Online classes and Learning Management System (LMS)
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FEE RANGE
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90,000–15 Lakhs
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TOP UNIVERSITY
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Amity University Online, Symbiosis Centre for Distance Learning (SCDL), NMIMS Global Access School for Continuing Education (NGASCE)
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JOB PROFILE
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Marketing Manager, Brand Manager, Digital marketing manager, Product Manager, Market Research Analysts
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AVERAGE SALARY
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10-12 LPA
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Why Choose an Online MBA in International Marketing?
- Unique Educational Nature: Students from a variety of professional backgrounds and geographic areas are frequently drawn to online MBA programs. Due to its diversity, education is enhanced as pupils are exposed to a wider range of viewpoints and concepts. Students' critical thinking and problem-solving abilities may be strengthened via collaboration with peers from many backgrounds and sectors, equipping them for the worldwide corporate world.
- Value for Money: Online MBA programs are frequently less expensive than conventional on-campus ones. Students may cut costs on things like accommodation, transportation, and university fees. Furthermore, several online schools provide grants or tuition breaks exclusively for online learners, increasing the affordability and accessibility of postsecondary education.
- Employment Expansion: Getting an MBA may greatly improve one's earning potential and job prospects, whether it is completed on campus or virtually. The curriculum and degree offered by online MBA programs are frequently identical to those of their on-campus equivalents, giving students the information and abilities they need to be successful in leadership positions in a variety of sectors.
Who is Eligible to Choose Online MBA in International Marketing?
- Academic History: To be eligible for most online MBA programs, candidates must have completed a bachelor's degree from an approved university. It can be necessary for the degree to be in a relevant discipline like management, economics, or business. Additionally, certain programs could have a minimum GPA requirement for undergraduate studies.
- Employment Background: Relevant job experience is preferred by many online MBA programs, while it's not necessarily required. This prerequisite varies but often takes into account two to five years of work experience. Admissions committees may see via work experience that candidates have real-world expertise and can add value to class discussions.
- Entrance Examinations: Certain online MBA programs in India may mandate that candidates pass particular admission tests. Examples of these exams are the Xavier Aptitude Test (XAT), Management Aptitude Test (MAT), Common Admission Test (CAT), and other entrance exams that are exclusive to individual states or universities. These tests evaluate the linguistic, mathematical, and reasoning skills of candidates.
Duration of Online MBA in International Marketing
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One-Year MBA Programs:
Several online MBA programs in India are structured to be finished in a year, providing a streamlined curriculum that covers key business subjects in a shorter amount of time. These courses are frequently demanding and need students to dedicate their entire time to them. Professionals who wish to swiftly pick up cutting-edge business knowledge and abilities without taking a long vacation from their employment might benefit from them. -
Two-Year MBA Programs:
In India, two years is the most typical length for online MBA programs. These courses run in accordance with the regular academic calendar, which usually consists of many trimesters or semesters. They offer a thorough and in-depth examination of several business specialties, enabling students to concentrate or take optional courses to further explore areas of interest. For working individuals who want a more flexible study schedule, two-year MBA programs provide a balanced approach to education. - Flexible Duration Programs:Students can finish several online MBA programs in India at their own speed within a set amount of time by choosing a program that offers a flexible duration. These programs may include minimum and maximum completion times, allowing students to modify their study plans to accommodate their obligations to their personal and professional lives. Programs with flexible length are perfect for people who need extra time to manage their academics, employment, and other obligations.
Universities that Provide Online MBA in International Marketing
- NMIMS Global Access School for Continuing Education: This online MBA program from NMIMS focuses on international marketing among other subjects. With a flexible timetable to meet professional obligations, the program is intended for working professionals.
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Amity University Online:
Amity University offers a variety of specialties in its online MBA program, including international marketing. The program is highly recognized because of its extensive curriculum and exposure to many cultures. -
Manipal University Online:
A portion of international marketing is included in the online MBA program offered by Manipal University with a focus on international business. The program's main goal is to give students the abilities required to oversee corporate operations globally.​
Topics Covered in Online MBA in International Marketing
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Semester 1
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Semester 2
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Management Concepts
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International Financial System
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Business Environment
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Consumer Behaviour
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Quantitative Techniques in Management
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Production and Operations Management
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Managerial Economics
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Advertising Management
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Statistical Analysis and Operations Research
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International Marketing Research
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Managerial Communication
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Accounting and Managerial Decisions
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Design Thinking
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Data Visualization & Descriptive Analytics
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Semester 3
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Semester 4
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Strategic Management
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Management Information System
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Entrepreneurship Development
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Product and Brand Management
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International Business
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International Advertising and Brand Management
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Industrial Marketing
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Integrated Marketing Communication
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Retail Management
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Logistics and Supply Chain Management
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E-Commerce
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Total Quality Management
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International Trade Practices, Procedures, and Documentation
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Management Control Systems
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Skills Needed for Online MBA in International Marketing
- Statistical Proficiency: Pupils must be able to evaluate marketing campaigns using key performance measures and analyze market data with proficiency in order to guide strategic marketing decisions.
- Objective Thinking:To succeed in marketing jobs, one must be able to create extensive marketing strategies that are in line with corporate goals and foresee market trends in order to stay one step ahead of the competition.
- Digital Marketing Knowledge: To create effective online campaigns and reach target audiences, one must have a thorough grasp of numerous digital channels, including social media, search engine optimization (SEO), and content marketing.
Application Procedure For The Online MBA In International Marketing
- Verify Your Eligibility: Check if you satisfy the prerequisites for each program by going over the admissions standards. Having a bachelor's degree from an accredited university, meeting certain academic requirements, having professional experience, and, if relevant, having fluency in the English language are some examples of this.
- Assemble the Essential Documents: Collect the materials you'll need for your application, which may include your academic records, reference letters, a personal statement or statement of purpose, a résumé or curriculum vitae (CV), and any additional materials the school requires.
- Complete Common Examinations: Certain programs may mandate that applicants pass admission examinations or standardized tests like the CAT, MAT, or XAT. Get ready for the tests and plan your test day appropriately. Your application will be examined by the program's admission committee, which will consider your educational background, professional background, test results (if any), and other pertinent information.
Recommended Books for Online MBA in International Marketing
- "International Marketing" by Philip R. Cateora, Mary C. Gilly, and John L. Graham
- "Global Marketing" by Warren J. Keegan and Mark C. Green
- "International Marketing: An Asia-Pacific Perspective" by Richard Fletcher and Heather Crawford
- "Marketing Across Cultures"by Jean-Claude Usunier and Julie Anne Lee
- "The New Rules of Marketing and PR" by David Meerman Scott
Educational Expenses for an Online MBA in International Marketing
- Schooling:The cost of online MBA programs in India can vary significantly based on several criteria, including the program's duration, structure, and reputation of the school. In India, the typical cost of tuition for online MBA programs can vary from several hundred thousand rupees to several lakhs.
- Extra Charges:There can be additional charges for technology, course materials, registration, and exams. Make sure you factor in these extra costs in addition to tuition.
- Scholarships & Monetary Aid: For qualified students, several universities provide student loans, grants, and scholarships as forms of financial assistance. Look into and apply for any financial aid that may be available to assist in paying for tuition.
Is Enrolling in this Online MBA Program Worthwhile?
- Return on Investment: Take into account the program's expenses in relation to its possible advantages, which might include pay raises, employment prospects, and professional progression. Determine if the program's possible return on investment outweighs the tuition and any associated costs.
- Degree Recognition and Certification: To make sure the online MBA program satisfies quality requirements and is acknowledged by businesses in the sector, find out about its accreditation and reputation.
- Psychological Fulfillment: Consider if your goals, values, and interests are in sync with earning an online MBA in International marketing. If you use your education to further your career and personal objectives, it may be a personally meaningful and rewarding investment.
Job Opportunities in the Online MBA in International Marketing
- Marketing Manager:Charged for creating and executing marketing plans to advertise goods and services, spotting market patterns, and managing advertising campaigns.
- Brand Manager: He is responsible for creating and maintaining a company's or product's brand identity, creating brand strategies, and making sure the brand is consistent throughout all marketing platforms.
- Digital marketing manager: Focuses on using digital channels to contact and interact with target audiences, including email marketing, social media, search engine optimization (SEO), and content marketing.
- Product Manager: A person who oversees all aspects of a product's lifecycle, including market analysis, product positioning, price plans, and marketing initiatives, from inception to launch.
- Market research analysts: A person who carries out studies to acquire information on consumer preferences, market trends, and competitive landscapes to support strategy and decision-making in marketing.
Leading Employers for Online MBA in International Marketing
- Amazon
- IBM
- Microsoft
- Deloitte
- Accenture
- McKinsey & Company
- PwC (PricewaterhouseCoopers)
- EY (Ernst & Young)
- KPMG
- Apple
- Oracle
- SAP
