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Online MBA In Marketing and HR

A Marketing and human resources (HR) concentration in an online MBA program combines fundamental business knowledge with specific understanding in two important areas. Students study sophisticated marketing tactics, consumer behavior research, brand management, and digital marketing approaches using adaptable and interactive online platforms. In the process, they learn about HR procedures that include hiring, employee relations, performance management, and organizational growth. Graduates with this dual concentration get a flexible skill set that helps them lead strategic initiatives, manage the intricacies of contemporary business settings, and cultivate an innovative and growth-oriented company culture.

Online MBA Marketing and HR

Online MBA in Marketing and HR: Overview

An online MBA program with a focus on marketing and human resources (HR) provides a thorough education by fusing the academic understanding with the practical abilities needed to navigate the ever-changing corporate environment. While developing specific knowledge in marketing strategies, consumer behavior analysis, brand management, and digital marketing approaches, students also study fundamental business concepts. 

 

They also gain a thorough grasp of HR procedures, such as hiring, performance management, organizational growth, and employee relations. Through case studies, real-world projects, and interactive online platforms, students develop critical thinking, leadership, and communication skills—all essential for success in a variety of fields. 

Key Highlights of Online MBA in Marketing and HR

PARAMETERS
DETAILS
LEVEL OF COURSE
Post Graduation
COURSE DURATION
2 years
ELIGIBILITY CRITERIA
Graduation or Diploma. In some cases work experience is needed and in some cases work experience is not needed.
ADMISSION PROCESS
Direct/ Merit-based/ Entrance exam-based
ENTRANCE EXAM
CAT, XAT, MAT, SNAP, GMAT
COURSE PEDAGOGY
Online classes and Learning Management System (LMS)
FEE RANGE
90,000–15 Lakhs
TOP UNIVERSITY
Symbiosis Center for Distance Learning (SCDL), Amity University Online, IGNOU
JOB PROFILE
Marketing Manager, Brand Manager, Digital marketing manager, Product Manager, Market Research Analysts
AVERAGE SALARY
6 - 12 LPA

Universities that Provide Online MBA Program in Marketing and HR

Why Choose an Online MBA in Marketing and HR?

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Duration of Online MBA in Marketing and HR

Topics Covered in Online MBA in Marketing and HR

Semester 1
Semester 2
Management Concepts
Cost and Management Accounting
Business Environment
Consumer Behaviour
Quantitative Techniques in Management
Production and Operations Management
Managerial Economics
Advertising Management
Statistical Analysis and Operations Research
Operations Management
Statistical Analysis and Operations Research
Human Resource Management
Managerial Communication
Accounting and Managerial Decisions
Financial Management
Marketing Management
Semester 3
Semester 4
Human Resource Development
Total Quality Management
Industrial Relations
Entrepreneurship and Management in Small Business
Manpower Development for Technological Change
Business Policy and Strategic Management
Strategic Management
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Labor welfare
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Computer Language
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Leading Employers for Online MBA in Marketing and HR