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Online MBA In Digital Marketing and E-commerce

A thorough education in the strategic and operational facets of digital business is offered to professionals through an online MBA in Digital Marketing and E-Commerce. In addition to specialized courses in digital marketing, such as SEO, social media marketing, content marketing, and analytics, this program incorporates traditional MBA core subjects like finance, management, and organizational behavior with e-commerce strategies like online retail management, digital payment systems, and customer relationship management. It is made for the digital era and gives students the tools they need to plan and carry out successful digital marketing campaigns, enhance e-commerce operations, and spur the expansion of online businesses. 

Online MBA Digital Marketing and E-commerce

Online MBA in Digital Marketing and E-commerce: Overview

Employees may get the strategic, analytical, and technological abilities needed to succeed in the digital marketplace by pursuing an online MBA in Digital Marketing and E-commerce. The curriculum integrates specialist courses in digital marketing, e-commerce techniques, social media marketing, SEO, data analytics, and online consumer behavior with fundamental business administration concepts like finance, management, and leadership. This program is intended to assist students in creating all-encompassing marketing strategies, maximizing the use of digital platforms, and promoting the expansion of e-commerce.

Key Highlights of Online MBA in Digital Marketing and E-commerce

PARAMETERS
DETAILS
LEVEL OF COURSE
Post Graduation
COURSE DURATION
2 years
ELIGIBILITY CRITERIA
Graduation or Diploma. In some cases work experience is needed and in some cases work experience is not needed.
ADMISSION PROCESS
Direct/ Merit-based/ Entrance exam-based
ENTRANCE EXAM
CAT, XAT, MAT, SNAP, GMAT
COURSE PEDAGOGY
Online classes and Learning Management System (LMS)
FEE RANGE
90,000–15 Lakhs
TOP UNIVERSITY
Amity University, MICA -The School of Ideas, Ahmedabad, Indian Institute of Management (IIM) Rohtak
JOB PROFILE
Marketing Manager, Brand Manager, Digital Marketing and E-commerce manager, Product Manager, Market Research Analysts
AVERAGE SALARY
9-15 LPA

Why Choose an Online MBA in Digital Marketing and E-commerce?

Who is Eligible to Choose MBA in Digital Marketing and E-commerce?

Universities that Provide Online MBA in Digital Marketing and E-commerce

Topics Covered in Online MBA in Digital Marketing and E-commerce

Semester 1
Semester 2
Foundations of Management and Organization Behavior
Financial Management
Accounting for Managers
Product and Brand Management
Financial Accounting For Managers
Product and Brand Management
Managerial Economics
Consumer Buying Behavior
Quantitative Techniques for Managers
Fundamentals of Digital Marketing and E-commerce
Marketing Management
Integrated Marketing Communications
E-Commerce
Website planning and structure
Lab for Microsoft Office
Business Research Methods -Workshop
Semester 3
Semester 4
Search Engine Marketing & Search Engine Optimization (SEO)
Services Management
Social Media Marketing
Strategic Management
Content Marketing
Personal selling and Sales Management
Digital Entrepreneurship
Project Management for Digital Marketing and E-commerce Firms
Lead Generation and Marketing Automation
Affiliate Marketing and Google AdSense
Email marketing, Mobile Marketing and Video Marketing
Analytics- Web and Google
SPSS Lab
Creative, Design Thinking and Skill Development

Duration of the Online MBA in Digital Marketing and E-commerce

Skills Needed for an Online MBA in Digital Marketing and E-commerce

Recommended Books for Online MBA in Digital Marketing and E-commerce

Application Procedure For Online MBA In Digital Marketing and E-commerce

Educational Expenses for an Online MBA in Digital Marketing and E-commerce

Is Enrolling in this Online MBA Program Worthwhile?

Job Opportunities for MBA in Digital Marketing and E-commerce

Leading Employers for Online MBA in Digital Marketing and E-commerce